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Expert Insight


Is Your Website Ready for the Busiest Months of the Year?
Fall is a good time to give your website a checkup. The final months of the year can mean holiday shopping, special promotions, events, increased bookings, year-end donations, and customers planning for the new year. Before things get busy, here are five things you should check on your website. Check Your Website on Your Phone Pull out your phone and visit your website as if you were a customer. Can you easily find what you need? Is the text easy to read? Are buttons easy to
2 min read


Why Your Website Traffic Might Be Dropping — And It Has Nothing to Do With Your Website
If you've checked your website analytics recently and noticed fewer visitors than usual, you're not imagining it, and you probably didn't do anything wrong. Something bigger has changed: the way search itself works. The search results page isn't what it used to be Open Google and search almost anything today, and there's a good chance you'll see a summary sitting above the traditional list of websites — a paragraph that already answers your question, generated on the spot. Go
4 min read


AI can build you a website in minutes. Here's why that's only half the story.
The web just changed dramatically. What that means for your business — and what separates a site that exists from one that actually works. By now you've probably heard that AI can build a website for you. Type a few sentences about your business, answer a handful of questions, and minutes later — you have a site. Wix, the platform we work on every day, has made this a reality for hundreds of thousands of businesses. It's impressive. And for a lot of people, it's genuinely use
3 min read


Why Growing Your Email List Is One of the Best Investments You Can Make for Your Business
If you've ever wondered whether email marketing is worth the effort, here's a number that might change your mind: $22,000. That's how much one small nonprofit raised through email marketing alone — no paid ads, no fancy agency, just a well-maintained email list and consistent, thoughtful campaigns sent directly to people who cared about their cause. Whether you're running a service business, a nonprofit, or an online store, your email list is one of the most valuable assets y
3 min read


Don’t Let Your Domain Name Expire. I Almost Did.
I do this for a living. I build websites. I manage domains. I help businesses stay visible online. And I almost let one of my own domain names expire. Here’s what happened For weeks, I kept getting emails about one of my domains. They looked off. Strange sender address Going straight to spam Felt like the usual “your domain is expiring” scam So I ignored them. Then one day I decided to check manually. Not by clicking the email (Never click links in those emails.) I went direc
2 min read


Why my Clients Are Rebuilding Their Wix Classic Websites in Wix Studio
If your website was built a number of years ago using Wix's Classic Edito r, it may still look fine. But how people use websites has changed. Most visitors now come from phones. Screen sizes vary more than ever. Expectations are higher. Wix Studio is Wix’s newer website platform, launched in 2023. It is where Wix is focusing its professional tools going forward. What “Wix's Classic Edito r” Means In this article, Wix's Classic Editor refers to websites built using Wix’s or
2 min read
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