Why my Clients Are Rebuilding Their Wix Classic Websites in Wix Studio
- Colin Jeffers
- Jan 9
- 2 min read
If your website was built a number of years ago using Wix's Classic Editor, it may still look fine. But how people use websites has changed. Most visitors now come from phones.
Screen sizes vary more than ever. Expectations are higher.
Wix Studio is Wix’s newer website platform, launched in 2023. It is where Wix is focusing its professional tools going forward.
What “Wix's Classic Editor” Means
In this article, Wix's Classic Editor refers to websites built using Wix’s original editor before Wix Studio was introduced in 2023. These sites were created before Wix rolled out its newer layout system designed for today’s browsing habits.
What Wix Studio Means for Business Owners
Wix Studio is designed to support modern websites across phones, tablets, laptops, and large screens. Adjustments are still done to control how your site is navigated on mobile, but everything is handled within one organized system instead of separate versions.
For business owners, this means:
Your website is easier to maintain
Design stays cleaner as you grow
Updates feel less risky
A Rebuild Is Required
Wix's Classic Editor websites cannot be converted into Wix Studio. The platforms work differently. To use Wix Studio, your website must be rebuilt from scratch.
Your content does not disappear. Text, images, and branding can be reused. What changes is the structure behind the scenes.
Why Business Owners Are Choosing to Rebuild Now
Your website becomes easier to manage
Small updates are less likely to cause layout problems.
Your site works better across devices
Visitors get a smoother experience whether they are on a phone or computer.
Your website reflects a modern business
A clean, well-structured site builds trust and credibility.
You avoid future pressure
Wix is building new tools for Wix Studio. Rebuilding now avoids rushing later.
You get a chance to improve your messaging
Many businesses use a rebuild to clarify services and strengthen calls to action.
Hosting Costs: What to Expect
When rebuilding in Wix Studio, hosting plans may differ slightly from older Classic Editor plans.
In some cases:
Your hosting cost may stay about the same
Your hosting cost may increase slightly
Your hosting cost may actually decrease over time
The final cost depends on your site’s needs, features, and plan level. Part of the rebuild process includes reviewing hosting options so you are not paying for more than you need.
This Is a Business Investment
Rebuilding your website is not about trends. It is about creating a site that supports your business for the next several years.
A modern website:
Supports trust
Improves customer experience
Reduces long-term maintenance issues
That makes the rebuild a strategic investment, not just a design update.
If you are a business owner considering rebuilding your Wix Classic website in Wix Studio, you can schedule a consultation to explore whether it makes sense for you.
During a consultation, we will:
Review your current website
Discuss your business goals
Explain what rebuilding involves
Review hosting considerations
Outline realistic timelines and costs
If your website plays a role in attracting customers, now is the right time to explore a Wix Studio rebuild and invest in a stronger foundation for your business.
