Is Your Website Ready for the Busiest Months of the Year?
Fall is a good time to give your website a checkup.
The final months of the year can mean holiday shopping, special promotions, events, increased bookings, year-end donations, and customers planning for the new year.
Before things get busy, here are five things you should check on your website.
Check Your Website on Your Phone
Pull out your phone and visit your website as if you were a customer.
Can you easily find what you need? Is the text easy to read? Are buttons easy to tap? Can you contact the business, make a purchase, book an appointment, or make a donation without struggling?
Mobile matters. During the 2025 U.S. holiday season, more than half of online purchases were made on smartphones.
Make Sure Your Information Is Current
Websites often contain outdated information that business owners have simply forgotten about.
Check your:
Business hours
Phone number and email address
Services and pricing
Staff information
Upcoming events
Promotions
Products'
If something has changed, your website should reflect it.
Test Your Forms, Buttons and Checkout
Don't assume everything works because the website looks fine.
Submit your own contact form. Click your important buttons. Test your booking system. If you sell products online, go through the shopping and checkout process.
You may discover a broken link, an outdated email address, or another problem that has been quietly costing you inquiries or sales.
Remove Outdated Content
Still advertising an event that happened six months ago? Have an old promotion on your homepage? Offering a service you discontinued?
Outdated content can make visitors question whether the rest of your website is current.
Review your main pages and remove anything that no longer applies.
Make the Next Step Obvious
When someone visits your website, what do you want them to do?
Book an appointment?
Request a quote?
Purchase a product?
Register for an event?
Make a donation?
Call you?
Don't make visitors search for the next step. Your most important action should be easy to find.
A Few Minutes Now Can Save Problems Later
You don't necessarily need a new website. Sometimes your existing website simply needs attention.
A seasonal website checkup can help you catch outdated information, broken links, mobile issues, and missed opportunities before your busiest months arrive.
Need Help With Your Website?
If it's been a while since your website was reviewed or updated, we can help.
We can review your existing Wix website, identify areas that need attention, and make the updates needed to get your site ready for the months ahead.
